Why should I
care about reciprocal linking?‘Linking’ is a form of
‘networking’. It spreads the word about your service/business
and website.
Building ‘inbound links’ through reciprocal link exchanges is
a simple, yet powerful website promotional tool. When done
correctly, increasing your linkage will:
- improve site visibility/ranking in search engines, by
raising your link popularity
- increase traffic
- when linked appropriately will provide added resources to
your website
- save on advertising cost
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